WHO IT’S FOR

Run your book. Run your org.

One chassis, three seats. The manager runs the whole org, the AE runs a book, the BDR runs outbound — and it's the same graded accounts, the same deals, the same trust score underneath. Switch the lens and the surface reframes for the seat you sit in. Nothing forks.

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See all three lenses in the city
app.goose.com — cockpit MANAGER VIEW
Goose Cockpit in the manager lens — the needs-you queue, team's week, reps to watch and deals at risk across the org.
Goose in the AE lens — My Book, graded and ranked, with the This-week nav rewritten to My Day / My Week / Cockpit.

Same data, framed to run your org. Try the other seats →

PICK YOUR SEAT

Built for the whole team.

Same system, framed for the job in front of you. Start where you sit — the other seats switch on when you staff them.

Manager · runs the org

For Leadership →

The cockpit, the team board, the number and the cadence — the whole org on one screen, coached deal by deal.
AE · runs a book

For AEs →

Your day planned, your book graded, quotes and prep in reach — everything to work the right deals today.
BDR · runs outbound

For BDRs →

A ranked sourcing board, channel-aware outbound that lands as CRM tasks, and a clean hand-off to the AE.

ONE CHASSIS

Three seats. One source of truth.

Most sales tools ship a manager product and a rep product that quietly disagree. Goose ships one. The engine grades accounts, scores deals, and reads your CRM once — then each lens frames that shared truth for the job in front of you.

The switch

“View as”, bottom-left

The avatar menu carries the lens. Flip it and only the “This week” nav group rewrites — My Day for a rep, the needs-you queue for a manager, the sourcing board for a BDR. The modules below stay put.

The constant

One graded book, one trust score

An A account is an A in every seat. The 87% trust pill, the bias-adjusted numbers, the deal scores — computed once, read everywhere. When everyone reads one number, the argument moves to the deal.

The SKU

Turn on the seats you staff

Lenses aren't a fork of the codebase — they're the same modules, à la carte. Run a manager-only motion today, switch on the AE and BDR seats the week you hire for them. No re-implementation.

Manager Alex Mair · runs the org

Run your org.

Open Monday to a triaged week: the few things that actually need you, the reps to watch, the deals slipping. Then run the machine — the board, the number, the cadence, the plan.

Cockpit

What needs me this week

A needs-you queue, the team's week (meetings, demos, dollars closing), reps to watch by attainment and bias, and deals at risk — named, deal-first. Your own metric strip on top.

Team Deals

The board you actually run on

Inline-edit stage, amount, close date and next step. Saved views, drag-reorder columns, MEDDIC letters filled or missing, a deal tray with the key facts you pick.

Forecast

The bias-adjusted number

Commit, best and a system call discounted by each rep's own realization history. A gap engine deal-by-deal, FVA versus a naive baseline, and non-destructive overrides.

Rhythm & 1:1

Structure, not just links

Cadences that assemble a CRM-mapped board, and a 1:1 doc that arrives already written — where they stand, since-we-last-spoke, carry-forward commitments with follow-through.

Comp

Design and model the plan

Build versioned plans with a 100% weight tracker and every tier, model scenarios against live pipeline, assign with ramp. Design and model — not payroll.

AE Priya Rao · runs a book

Run your book.

Same chassis, framed for the seat that carries a number. My Day up front, a book that ranks itself, a pipeline you keep honest, and everything to move a deal — quote to plan to prep — in reach.

My Day · Cockpit

Good morning, here's your day

My needs-you and my number on a customizable strip. The “This week” nav rewrites to My Day and My Week — the manager's org view becomes your seat.

My Book

A book that ranks itself

Your accounts graded and ranked, with a why-drawer behind each grade. Column picker, saved views, New Accounts and Recently-changed tabs. Grading needs the engine.

My Pipeline

Update deals, qualify fast

Work your deals and a qualify tray with a MEDDIC ring — what's proven, what's missing, at a glance. Keep the board honest without leaving the seat.

My Forecast

Commit, best, submit

Your commit and best against a system call and quota, your gap spelled out, and a submit that rolls straight into the manager's number — same event stream.

My Plays

Deploy a motion to your accounts

Push a play to a target grid, edit the sequence, and a channel-batched composer drafts the touches. Goose logs the CRM tasks and never sends.

Quote

Build and price the deal

Catalog and line items, List → Override → auto-discount, approval-rule gating, a clean preview and a send-for-signature hand-off. E-sign is a stub for now.

My Leads

Hot leads, drafted and converted

The leads worth a reply first, an outreach draft to start from, and convert-to-deal in one move. Lead scoring and routing need the engine.

Plan & Prep

MEDDIC strategy, meeting-ready

Autosaving strategy fields and a mutual action plan, plus meeting prep with an eight-week activity heatmap and a post-meeting action grid. Activity ingestion needs the engine.

BDR Devin Cross · runs outbound

Run your outbound.

The same graded accounts, pointed at the top of the funnel. Who to hit, in what order, worked through a channel-aware sequence that lands as CRM tasks — then a clean hand-off to the AE.

Cockpit

Who to hit today

Your targets for the day and the outbound funnel above them — the sourcing board framed as a morning to-do, not a report to read.

Targets

Ranked, not a raw list

ICP grade, account heat and no-open-opp filtered into one ordered list. The A-fit accounts with rising signal float to the top. Ranking needs the engine.

Outbound

Sequence that logs, never sends

A channel-aware step composer — email, LinkedIn, call — that writes every touch as a CRM task. The composer ends at “log the task,” on purpose.

Meetings

Set an outcome, then convert

A needs-outcome bucket with inline chips; when one qualifies, convert it straight to an opportunity. Nothing sits without a next step.

Book a meeting

Hand off clean to the AE

Search the lead or contact, attach a deal, and book it onto an AE's calendar with the context already written — the handoff the AE actually wants.

THE SURFACE

One window, reframed.

This is the manager Cockpit — the org, triaged. Hit play and the Goose will show you around, or click any pin. Watch where the lens lives, and picture the same chrome rewritten for a rep.

Straight from the product — the manager Cockpit. Sample tenant data.

Runs on the Goose Engine. Every lens reads the same graded accounts, the same deal scores, the same trust composite — and everything a seat does writes back to your CRM. Switch on a seat when you staff it; the engine's already there.

ICP grading Forecasting How it works

THE SHAPE OF IT

Three lenses. Zero forks.

3
seats on one chassis
1
source of truth underneath
0
re-implementation to switch a seat on
100%
of outbound logged, never sent

// the lens rewrites the nav — the engine, the grades and the trust score stay shared

One login. Three ways to run.

See your own org in the manager lens, then flip to the AE and BDR seats — same data, reframed live. We'll wire a sandbox and walk all three in 30 minutes.

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// lenses are the same modules, à la carte — turn on the seats you staff.

your GTM wingman — whatever seat you're in